As the country continues to cope, many of us will have to deal with the impact of debt.
Trust Deed Scotland® build awareness of the range of statutory debt solutions in Scotland, focusing on the Debt Arrangement Scheme and Protected Trust Deeds with newly commissioned television adverts featuring TV & Radio personality Jennifer Reoch.
Tamara Kennedy was recruited to once again reprise her role as lead ambassador for the Trust Deed Scotland® brand.
As Scotland’s leading Trust Deed company, it was important for us to choose the correct representative who appeals to people in Scotland from all walks of life. Tamara has also worked for Sony, Boots, Fylbe, Royal Bank of Scotland, Co-op, Epson. The Royal Navy & The Scottish Police Force.
When we set out in 2009, we had the aim of becoming a leading debt advice company in Scotland. There are a number of companies out there that are not authorised to give debt advice and thankfully, we’re not one of those.
As a leading provider of Trust Deeds and the Debt Arrangement Scheme, Trust Deed Scotland campaigned to highlight that we’re here for our customers every step of the way and we offer regulated debt advice that puts the customer at the centre of what we do.
Our 2015 Trust Deed awareness campaign with Tamara Kennedy agreeing to again front the campaign as our figurehead.
With TrustDeedScotland.net it’s all about trust.
PPI claim and accident advice lawyers had been bombarding people with unsolicited calls and text messages for a number of years. Eventually, this spread into the debt advice industry where unscrupulous operators began to capitalise on people’s vulnerabilities here too.
The enviable reputation Trust Deed Scotland itself was building too became a target for these scammers, so must so – that we had to put out another campaign on TV to highlight this and emphasis the importance of trust.
As more people become aware of the option of repaying unaffordable debt using Trust Deeds and Debt Arrangement Scheme, our Trust Deed Wizard tool becomes more popular as the first choice for researching debt in Scotland
A follow-up to our highly successful debut Trust Deed awareness campaign.
Broadcast across Scotland in the North, West and East STV regions and with Channel4 and Channel5 added to our broadcast roster.
In order to appeal to a wider-ranging audience, we changed the voiceover from an older male to a younger female in order to help demonstrate that debt doesn’t discriminate and this would then also allow us to get our campaign message across to another demographic who were previously unaware of the benefit of our services.
The first ever Trust Deed awareness campaign seen on televisions was launched by Trust Deed Scotland.
Trust Deed Scotland had launched in 2009, after witnessing the impact the 2008 recession had on the lives of people in Scotland. Government funding had been cut and more families in Scotland had become victims of austerity measures launched to shore up the economy.
In an age of PPI miss-selling scandals, accident advice helpline, and door-to-door salespeople operating under non-regulated advice, it was clear that the right advice wasn’t being offered. People struggling with debt help were subject to cold calls, text messages, overseas call centers and few companies put the customers need first.
At Trust Deed Scotland, we set out with a vision to change that, and offer ethical advice. And late in 2010, we were able to realise our vision by taking our messages to television screens.
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